I feel kind of bad that I didn't run around screaming my head off when it was discovered that Daria is finally coming out on DVD. Part of the problem was that we've had so many rumors floating around for years that it was going to happen, but didn't. Plus, the announcement from MTV itself came in the form of an advert on an unrelated DVD set. It leaked out instead of being shouted from MTV's rooftops.
This worries me because it seems to imply that MTV (or someone) has the idea that a boxed set of Daria DVDs won't automatically leap of the shelves. I've clicked over to the Daria section of MTV online, and there's no announcement there about DVDs. In fact (are you sitting down? ready for this?), when I put "daria dvd" into the MTV website search engine, I get this. Notice that THE TOP TWO SPONSORED LINKS ARE FOR UNOFFICIAL COLLECTIONS OF DARIA ON DVD! THEY'RE EVEN DOING A LIQUIDATION SALE! A THIRD UNOFFICIAL SELLER OF DARIA DVDS IS ON THE RIGHT! AND MTV IS PROMOTING THIS ON THEIR OWN WEBSITE! Click here for the screen capture I saved of this.
Is MTV's Legal Department aware of this competition against their own products? Is there some loophole we're not aware of involving ripping off corporations so they either don't know about it or approve of it? Is MTV getting a cut of the profits from the bootleggers? Beats me. This website doesn't earn me a penny. Have I had the wrong idea about copyrights and trademarks all these years?
All I want to say is that I will be thrilled to pieces to have my own official Daria DVD set, which is bound to be high quality and have all sorts of fun things on it. It will be wonderful. I'm only sorry it took so long, and sorry the news was delivered in such a low-key way. Thank you, MTV people. I am still curious how bootleggers can make money off your own products ON YOUR OWN WEBSITE. I once worked for a creative company that would have whipped me with razor wire if I had let something like that appear in the magazine I was editing, but perhaps I am being narrow-minded.
Cheers to you. Oh, last notes: today is
Interesting that this is one of several MTV images that show Jane Lane smoking.
LATE NOTE: Pinkminx has something special for all Trentophiles out there. Check it out.